Using renewable energy to drive supply chain innovation. So whats the difference with supply chain management. Ecosystem pain point in this case study, we will outline how dell uses the concepts of circular economy to address the wider ecosystem pain points described in this section of the case study. Analytics in supply chain demand is explained here using the case study of iphone. The success of an international business supply chain is dependent on many factors. Transforming supply chains in digital content delivery. Download a supply chain management case study in pdf format. Jun 25, 2015 although apple is recognized as a global leader in supply chain management, the company has received criticism for its suppliers unethical labor practices.
The figure 1 below illustrates the essence of value chain analysis. The next step is organizing the solution based on the requirement of the case. This supply chain pivot shifted the management teams focus from data management and analysis to making supply chain decisions that support growth. This case study will show you the analysis of apples supply chain core processes, challenging issues and complexities of its operations.
The paper had a discussion about aquatic products supply chain management model which lead by wholesale market that based on supply chain management theory, and in hopes of making a little. The following case study shows the analysis of apple supply chain core processes. Jeff has overseen apples entire supply chain, service and support, and the social responsibility initiatives that protect more than one million workers worldwide. It was michael e porter of the harvard business school who introduced the concept of value chain. In apples case, the 10 decisions of operations management are carefully implemented through coordinated efforts in product design and development, sales and marketing, and the firms supply chain, along with the companys other business areas. All of these factors are required to work together in order to produce an efficient and effective network thus facilitating the successful distribution of goods and services. Apple began innovating on the nittygritty details of supplychain management almost immediately upon steve jobs.
Managing a global supply chain case study solution. This study aims to clarify the position of amazon in the retail industry which it primarily gained through high. Jan 01, 20 a case study on mcdonalds supplychain in india. Inbound logistics primary activity refers to receiving and storing activities of raw materials for their. Figure 1 below illustrates the essence of apple value chain analysis. In fact, about 20 percent of the us population owns iphones. The paper had a discussion about aquatic products supply chain management model which lead by wholesale market that based on supply chain management theory, and in hopes of making a. A case study of apple s supply chain one key aspect of apples supply chain is its use of multiple suppliers for the same component.
To flourish in todays customerdriven marketplace, a company must offer competitive pricing to its customers, provide excel. Apple value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Logistics, supply chain management, strategic business. Apple inc managing a global supply chain case study help. In 20, apple had a market capitalization of nearly usd500 billion and sales of usd171 billion. Apr 25, 2016 scm 303 presentation by marissa cantu sondra cuenca michael houang daundrea walker edited by sondra cuenca references. Apples retail partners such as compusa and sears didnt have many resources to displaying its product correctly. According to amr research announced tesco as a second annual supply chain top 25 in 2005 december. Pineappleapple pie kitran foods, taloja chicken dressed riverdale, talegaon. Oct 06, 2015 analytics in supply chain demand is explained here using the case study of iphone. A case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, andor planning.
This case study will show you the analysis of apple s supply chain core processes, challenging issues and complexities of its operations. At the time, most computer manufacturers transported products. Managing a global supply chain case solution,apple inc. Apple, nokia, dell tops among global supply chains amr researchs annual list of the top 25 supply chains puts apple at the top for meeting iphone demand. Some people in the blogosphere said that apples supply chain is not that complicated. Apple took a look at their entire value chain and decided which of. Pdf transforming supply chains in digital content delivery.
Supply chain and inventory management case studies the objectives of cost reduction and improved service are coequal. According to the research firm, gartner group, it had the worlds best supply chain, ranking ahead of companies such as walmart, amazon and inditex. Pdf apples supply chain strategy harshaka hettiarachchi. Supply chain and inventory management case studies. Managing a global supply chain case analysis, apple inc. Should apple continue to work with the suppliers in an effort to change practices, or should they stop working with every supplier, even the conscientious ones, to make sure no bad apples are getting through. Managing a global supply chain case study solution, an analyst for a money management business is scrutinizing apple inc. It is nearly 30 years since the term supply chain management first appeared. Apple inc managing a global supply chain case solution. Ranked number 1, jigsaw academy is an awardwinning online analytics training institute that. Since apples release of the iphone in 2007, over one billion devices have been sold around the world. So how does apples supply chain keep up with the high demand and constant pressure to be faster.
Supply chain management scm case studies case study pdf. Apples global supply chain free download as word doc. Renewable energy resources, or renewables are naturally replenishing energy sources that can replace coal, oil, natural gas, and nuclear power across your supply chain with clean, safe, reliable power at low or zero carbon emissions. The reasons which made them the leader of the smartphone industry are various. Its efforts and money will go waste unless its customers get the product in time without any defects and have no difficulty in handling the package. Second, the case is supported with a thorough teaching note. The business case for a sustainable supply chain dell making business mutual case study 112 may 2017 this is a descriptive case study, based on publicly available materials as well as on the information shared by the company described. For supply chain, theory is fine, but case studies are better. This paper conducts a case study of apple as it moves into the arena of digital.
We leverage technology across the supply chain to ensure we are digitally enabled for the connected world and to help drive the transformation of. Analyzing the case study of tesco supply chain logistics its aim to explain about the area of the supply chain logistics management and explains it green logistics strategy in the relation tesco uk. This paper is based on a case study of apple computers, a familiar name and one. Apple supplier responsibility 2016 progress report accountability 9. Researchers at cornell were fortunate to participate in a series of case studies sponsored by the us department of agriculture economic research service usda ers and just released this summer.
All of these factors are required to work together in order to produce an efficient and effective network thus facilitating the successful distribution of goods and services to the right place at the right time and of the desired conditions. Case study syncing supply and demand for an electronics giant. Apple case has illustrated how it can be successful in differentiating the supply chain management practices. Feb 05, 2015 to analyze apples supply chain process we look at its case study. Glaxo smithkline gsk spends about gbp 800 million to develop a drug. Apple is perhaps the most innovative company in the world, but how has it achieved such success and what is its approach to design thinking and innovation. This case won the production and operations management category at the case centre awards and competitions. Supply chain and inventory management case studies memorandum 709. Case study of supply chain management ijbm international. In the process, apples operations are extremely effective cash generators. Here are 10 recent supply chain case studies that provide a.
Recently, for example, gartner, a usbased research and advisory company. The first step was to create a supply chain data lake, enabled by genpact cora, our aibased digital business platform. To make truly great products, we feel its crucial to build them. Apple supplier responsibility 2015 progress report 21. To analyze apples supply chain process we look at its case study. The definitive guide 10 greatest supply chain management books of all time 10 ceos reveal favorite operations management book is apple supply chain really the no. Apr 28, 2019 apple value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Supply chain plays a vital role in delivering the unilever sustainable living plan uslp. The first part of this research describes the retail industry, especially e. An environmentally responsible supply chain is a major part of apples mission to leave the world better than we found it. When it comes to apples supply chain management scm practices. As each of these growth steps has occurred, more functions have been brought under the logistics function umbrella. You will be challenged to use knowledge acquired in lectures and readings as well as your realworld experience to expand and redesign the supply chains in these case studies.
It is known particularly for its innovative supply chain management. This research paper first presents the case study of apple and samsung and. It is the result of the canny supply chain that tim cook built. In this decision area of operations management, apple inc. Apples retail stores collect cash from customers quickly, it is ruthless on keeping inventory low, and it takes forever to pay suppliers. Reviews on this aspect of apples supply chain strategy to examine the role that boards and directors can play in enhancing supply chain management and organisational performance. Apple s retail partners such as compusa and sears didnt have many resources to displaying its product correctly. The first step was to create a supply chain data lake, enabled by genpact cora, our aibased digital. Jeff has overseen apples entire supply chain, service and support, and the social responsibility initiatives that protect more than one million. Download as docx, pdf, txt or read online from scribd. Apple inc managing a global supply chain case solution and.
Apples supply chain from the factory floor to retail stores. Apple inc managing a global supply chain case study. An analyst for a money management firm is studying apple inc. Syncing supply and demand for an electronics giant genpact. Apples suffered a lot and didnt beat ibms growth in the usa. Apple s suffered a lot and didnt beat ibms growth in the usa. The value chain includes the entire range of activities from the beginning to the end involved in bringing the product to the market and the end user. The automation aspect serves as the main strength of the corporations approach to supply chain management. Similarly, a supply chain practitioner might say, theory is fine, but case studies are better. The case make students think about how apple has been able to support its business and product strategies through unique supply chain capabilities. The impact of social media on apple s supply chain. Oct 06, 2017 how to design a supply chain of an international business.
Supply chain basics even though quality cannot be defined, you know what quality is robert m. Scm 303 presentation by marissa cantu sondra cuenca michael houang daundrea walker edited by sondra cuenca references. Posted on april 16, 2016 april 26, 2016 by okayteam. Along with our suppliers, we continue to fight climate change, reduce water use, implement green chemicals in manufacturing operations, and eliminate waste. Case study resources in scm, business strategy and other management education subjects. Although apple is recognized as a global leader in supply chain management, the company has received criticism for its suppliers unethical labor practices. Some people in the blogosphere said that apple s supply chain is not that complicated. Apr 06, 2018 candy is dandy, but liquor is quicker.
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